Photography Business – The Print

The print is the secret!

People have been asking me how to improve their photography business, simple it comes down to the print! The past couple of weeks I have had a chance to sit down with a number of photographers.  I have been hearing a lot of the same things from these people and I thought that it would be worth sharing with others. The main issue is how do you impress your customers, set your business apart from others and improve your sales?

Several points keep coming to the forefront

The print
Set yourself apart with the print!

1) For those that do shoot & burn weddings (shoot the wedding and burn the digital files to disk or USB for the client) I have been hearing a number of photographers mention that their customers are complaining about bad prints.  Their clients are taking the images to a discount lab to get prints made. When they get the prints back they are coming back horrible.  Most times the photographer does not know how their client feels as they don’t hear about the bad prints. The clients think it is the photographer ~ because the lab says it is not them.  If the photographer hears it is through a third party and the bad printing has damaged the photographers reputation.

2) Many photographers have seen a drop in the number of assignments they get.  A couple photographers actually inquired of past customers and received some feedback.  One of the biggest points is that clients were not happy with the final prints. Many clients mentioned that it was a pain to go and get the prints done themselves. All had mentioned they were having prints done at a discount lab.

The common statement went something like this…….

“…. the photographers service was great”. “We were not happy with the way the final prints looked”.  “The prints looked like the ones that you get from a one hour lab ~ not professional prints”.  “It took me a week to get a couple pictures done properly. It was a HUGE waste of my time”. One photographer actually brought me a couple of files to print. Their customers had them done someplace else. They wanted to see what their client thought. The response from their client was “These are amazing, we never thought that the printing would do that!!!!”

3) Many of the photographers also mentioned that they needed something to add a WOW factor to the services that they were offering.  They have been giving clients 4×6 & 5×7 prints. The small prints were not impressing their clients.


The consensus

In just about all the comments one thing was clear. The photographer’s clients want/demand something more than a cheap 4×6 or 5×7 one hour print.  I have been saying for years that if photographers want to survive that they need to set themselves apart. Something more than what uncle Bob is doing ~ usually for free because he is a relative and wants to be helpful.  Uncle Bob can have the nice camera. Many times he is handing the wedding couple a disk and that is it.  Or he is printing some prints at the one hour place and handing them to the couple.  The problem is if that is what the “professional” photographer is doing we are not setting ourselves apart and WOW’ing our clients.

So what should professional photographers be doing?

First, every client should be getting a WOW picture.  Something that stands out like a 16×20 or 20×24 portrait fully finished!! Second you should be providing your clients with some professionally printed images that they can show friend’s and family so they can see what a great picture looks like.  Prints that they cannot get at the local one hour!

Finally if you are handing over the disk to the client make sure they know the difference in the printing that they will get.

Remember we need to set ourselves apart for the positive. One of the best ways to do this is with professional printing!

To help with giving some wow to your photography we are offering a coupon for a discount in printing that you can give to your client to get professional printing.  That way they will get the best image possible from your files.  Drop us an E-mail and we will run off some discount coupons for you!

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Adjust images in PhotoShop

Using layers to adjust images in Photoshop

I am often asked what is the best way to adjust images in Photoshop?  So I thought it deserved a post on the blog to help you get the best images when editing.

Question: How do you do color and density corrections in Photoshop?

Answer: I use adjustment layers whenever possible.  Why? If you use adjustment layers then save the file as a PSD you can go back and see what you have done. You can make small adjustments from the last place that you adjusted without starting over. And finally if you get one image looking great and you have a number of others that need the same adjusting then you can drag the adjustment layer to other images.

So how do I do this?

1 – Open your image

2 – Select Adjustment layer (see picture below)

Adjust images in PhotoShop
Adjust images in PhotoShop

Read moreAdjust images in PhotoShop

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Prints from prints, slides & negatives

Paterson Photography Scans from slides, negatives and prints
High resolution scans to allow you to print from negatives, slides, prints and more

Do you need prints from negatives, slides, art work or prints?  If so we are the best choice!

I have been printing slides and negatives for years. As each year passes more and more slides and negatives are being damaged. A lot of people are finding out too late and are loosing their memories. If you make prints you will not only have an easier time looking at your slides and negatives you will also be insuring that the image lasts. I also recommend that we save your files to a USB stick for added security. A good size USB will store thousands of images and you can store the USB in a safety deposit box or at a friends house.

All work done on site in Lethbridge, NO shipping of your valuable memories.

Many companies have started to downsize their labs and are now shipping your precious memories across the country to get scanned and printed. I scan your work as soon as it arrives and you are able to take it back home usually the same day. Once your work is scanned I can do retouching, printing or save to another media all at my office in Lethbridge.

All work handled by one person, not passed off to other staff or outside companies.

Tired of getting staff that have no idea what you want. I look after all the work from receiving the item, scanning, editing and printing

Some services available while you wait.

Simple prints from slides, negatives or prints up to 8×10 can be done while you wait. Larger sizes or large quantities may take longer

Wide assortment of media.

Once the work is digitized choosing the right media to print on is also important. I have many types of media and I am happy to help you select the right one.

Full restoration & retouching services available as well.

Is the original slide, negative or print already damaged? I can repair the image before printing.

Have your memories copied or saved to DVD before it is to late!

Print from print, slide, negative or art work

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Scanning slides, negatives & prints

I have been scanning slides, negatives & prints for customers for years. When I look back at the original scanners that were available and compare it to today’s scanners I cannot believe how far technology has come. All scans done on state-of-art scanners at the highest resolution. All work done safety in Lethbridge!

A scan from a old 35mm slide, printed and framed with gallery glass.

Read moreScanning slides, negatives & prints

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Printing – to custom profile or not, that is the question!

Printing

After reading many posts on various forums about printing and using color profiles (canned VS custom) it got me thinking. I decided to do some tests to see the difference between provided profiles from Epson and paper manufacturers and the profiles that I make.

Equipment:

  • Epson 3880 (x2)
  • Epson P7000
  • Colormunki Photo running the new I1 Studio software

Read morePrinting – to custom profile or not, that is the question!

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Canvas Prints – another finishing option

I love canvas prints, but what I am not a huge fan of is the gallery wrap look.  There are a lot of reasons for this but it is mainly the cost to produce the print and the no frame look.  Sure they look great when first produced but after being on the wall for a while they start to look like something is missing (just my opinion) without the frame.  So for years I have recommended that instead of the wrap that people mount to foam board then frame the print.  To me this is the  best way to display a canvas and as far as cost it can be less then the wrap.

Read moreCanvas Prints – another finishing option

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