Printing – to custom profile or not, that is the question!

Printing

After reading many posts on various forums about printing and using color profiles (canned VS custom) it got me thinking. I decided to do some tests to see the difference between provided profiles from Epson and paper manufacturers and the profiles that I make.

Equipment:

  • Epson 3880 (x2)
  • Epson P7000
  • Colormunki Photo running the new I1 Studio software

Read morePrinting – to custom profile or not, that is the question!

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Sign your prints?????

Another question that I get a lot is “Should I sign my prints”? and “How should I sign my prints with a real signature or printed digitally”?

Hand sign?

First let me say I DO NOT HAND SIGN MY PRINTS!!!!!!  Why? My signature is horrible!  I see so many artists with amazing signatures. Then there is my signature that looks like a bird flew over the print and dumped on it!  So for me a digital signature is the only choice.

Read moreSign your prints?????

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So you want quality…..

You can get quality in Lethbridge, it is not that hard!

I had a chance the other day to talk to a friend that I keep running into around Lethbridge and southern Alberta and we got talking about buying quality parts and items.  Some how our conversation turned to customers and on-line or discount retailers.  He was mentioning that he had reached his boiling point when it came to customers that ordered items on-line or went to a discount retailer and when they had problems would come to him for a solution.  His solution was that he now charges $75.00 for information.  If a person bought the item from him the information is no charge, but from any place else it is automatically $75.00.  He was saying the other day that a customer came in with a problem from a new part they had ordered on-line, asked if he could help and he said it was $75.00.  The customer hit the roof and stormed out.  Three days later in came the customer and paid the $75.00 as it was going to cost a lot more to ship the part back and get another one.  Problem was simple the part bought on-line was generic and needed an adapter to make it work, the parts that he sold were wired of a higher quality and correctly in the first place. Funny thing was that when all was said and done the customer (without taking into account the $75.00) only saved $10.00 on the part, with the $75.00 they actually paid $65.00 more than shopping local.

I was thinking this when a customer came in this past week with a canvas print.  They had mentioned in a course a month ago when I was talking about print quality that they had ordered a canvas print from a company on-line and were so happy that it was $20.00 cheaper than mine, actually mentioned it several times to me and all the students.  Well last week in they came with the canvas to ask me what was wrong.  They got the canvas from the on-line company, had it stretched locally and hung it on the wall.  Now the ink was running, actually looked like a lady with mascara running down her face.  Add to that the fact the surface of the canvas was separating from the backing and she had a big problem. I was so tempted to tell her that there was a $75.00 charge to tell her what was wrong but instead I told her without charge.  To say she was not happy was an understatement.  She then went back to the gallery that stretched it and complained to them and then called the printing company.    The galley told her that it was the printing that was at fault (which it was) and the printing company said that if it was stretched then it was no longer their problem.  All this to save $20.00!

The other thing that that I did not have a heart to tell her was that the color was so far off that it was not even close to being funny.  Her green grass was purple/blue, her water was purple/red and the rest was just a plain mess, and that was before the ink ran in those areas.

Once more (as I have said so many times) if you are looking for a quality print you get what you pay for.  Don’t try to cut corners, it usually does not work!

For more information on printing click here.

 

 

 

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Printing digital Images

I am often asked what is the best media to select when printing digital images and I have to say that there is no easy answer for this.  It all depends on the image you are printing.  Some images look better on a matte or semi matte paper and others look amazing on a high gloss metallic.  One thing I always caution is that canvas is not suitable for all images so be careful when ordering a canvas print (or selling to your client).  Canvas should have some contrast in the image to make it pop when printed, and if your image has a lot of fine detail a canvas print may do more harm to the image than using another media.

Some media selections include: matte, semi matte, luster, gloss, metallic, canvas, presentation matte and watercolor.  Each media works better with certain images and can enhance the images being printed.

If you are a photographer in Lethbridge or southern Alberta feel free to come into the studio with your image and I will help to select the best media for your images. If you are not able to make it to my office in Lethbridge then feel free to E-mail your image and I can help you with it by E-mail.

Turn around time for printing digital images: most prints can be done the same day, for canvas please allow at least one week if you would like your print to be laminated. Lamination allows your canvas print to be dusted and even washed if you need to.

For more information on printing digital images check out our web site https://www.firstchoicephoto.ca/paterson/printing/

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The business of photography – Part 2 – Marketing: Prints, Web Sites and Email

Well now that you have gotten through part 1 of the business of photography and my less than encouraging comments lets move on to something a little more encouraging, Marketing.

This is a overlooked area when starting a business.  People think that if they take some okay pictures that word will quickly spread and clients will come beating down the door.  Well in some industries that is what would happen if you have a good product, but in photography it does not happen.   Why? Just look on advertising web sites at the number of people that are doing the same thing as you are.  So what should you do?

1 – Display Prints: First you need to set yourself apart from the crowd.  If you want people to call get some amazing prints and start showing them around.  Put them on web sites, find display space, show them to every potential customer.  Now when I say AMAZING prints I am talking about the best of your best.  Don’t show okay prints.  Don’t have any amazing prints?  Get some.  Start shooting pictures that take time to set up, use great lighting and great subjects.  For the nature people that means get out first thing in the morning or late at night to get the exceptional light.  Everybody else is showing prints shot at 1 in the afternoon with flat light, go for the amazing!

Southern alberta windmills with a full moon
Full moon rising

For the wedding and portrait photographer find poses that will blow the clients away, work on lighting and shoot, shoot, shoot. As for the size of your display prints?  A good saying to go by is “You only sell the sizes that you show”.  I have proven it time and again to people that if you only show 8×10 prints that is the maximum that you will sell, show bigger sell bigger.  People do not want to buy a large print if they do not know you can print that size.

2 – Get a web site and a real E-mailI am not talking about a Facebook page, but a real web site that you can design and modify as you like.  Facebook is not a real web site and limits a lot of what you should be doing.  Nothing wrong with having a Facebook page and your web site but you need to show clients that you are serious and not just a fly by night operation that did not even bother to spend on a real web site.  (Whoops sorry about the honesty again 🙂 )  In addition to a web site get a real E-mail address, not mike99684a54545@yahoo.ca but one that advertises your web site and shows people that once again you are a real business, one like mike@firstchoicephoto.ca shows people that you have a web site and you have taken some time to set up a business.  Whenever I get an E-mail from a company trying to sell me something the first thing I look for is do they have a real E-mail address, if it is Yahoo, Gmail or Hotmail (now Outlook) I am VERY cautious about the company.

Question – Should you spend money at this point to market you web site?  I have to say at this point no.  There is a lot more to do before you should be spending money on SEO and other marketing for your web site.  I would make sure that ANY thing you send out about your business has your web site address on it and you are letting people know about the web site but wait on the marketing of it.

 

 

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The business of photography – part 1

I have been asked a lot of these questions over and over and teach many of these in my Business of Photography Class.  For the next few months I thought that I would put out a few posts to help with the business side of things.

The first post I want to touch on some things that you should know / have BEFORE you open for business.  Some items may seem harsh but to be honest if you are taking pictures for money you should not be doing it out of a whim.  One thing to note, when I talk about the business of photography there are two distinct areas – one is shooting events like weddings, grads, family, commercial, advertising, etc.  The second is shooting nature or wildlife and selling the prints, both have their own issues to be aware of and benefits.

First thing, if you think taking great pictures is easy (that is what full auto is for, right?) and photography is a way to make a lot of quick money stop reading now as you are already in trouble!  If you are serious and want to put in the time and money to become a great photographer read on!

Business license

If you are starting a business you need a business license, as a Lethbridge photographer or any place in Alberta, Canada or most places in the world. Don’t start advertising or marketing before you get a license.  At the same time make sure that the name that you have chosen for your business is legal and is not being used. You do not want to start up a business only to get in legal trouble.  If you are doing nature and wildlife pictures you may be classified as an artist but make sure you check this out so you don’t get a nasty surprise.

Equipment

If you are taking pictures for money you are responsible for making sure that you have the equipment to do the job, this includes camera cards.  This does not mean just having a camera and a lens but having back up gear as well.  If you are in the middle of a shoot and your camera dies you are responsible to finish shooting and if you are shooting something like a wedding this means you do not have the time to leave and borrow equipment. You can rent equipment if you do not own it (if that is available in your area) but you need to have back ups.  My suggestion is to have a extra camera, lens and flash at the minimum.  As for camera cards you need to have enough storage on your cards (or have a way to download during the shoot) that you will not run out, things change during the day and a shoot that was only suppose to be a few images may become one for hundreds of images.  ALSO – you need to have enough battery power for your camera and accessories.  I have seen a number of photographers get into trouble when they ran out of batteries for their flash and could not continue.

If you are shooting nature and wild life then selling the prints your equipment needs are a little more flexible.  If you only have one camera and it dies when shooting you just head home with no images.  On the other hand nature and wildlife photographers may find that they need a lot more lenses to get the images that sell.

Knowledge

This is a BIG issue with many photographers.  Let me start by saying that you do not need to know all the intricacies of photography like what year was film developed or the technology behind a CMOS sensor, but if you are taking a photography assignment you do need to know enough to get your client excellent pictures in all situations that may come up.  This means that you need to be able to take pictures in with all types of lighting (knowing your ISO and what shutter speed and aperture you will need) , during all situations (what to do if a set of parents at a wedding are divorced or how to take a picture with a screaming 2 year old) and with a skill that will deliver a excellent product (your client wants to see a professional photographer that can take control to get the image, not a photographer that is as frustrated mess).  If you are not comfortable with shooting in a variety of situations then do not start offering your services!  Shooting on a auto mode is a quick way to get in deep trouble!!  Auto will not work in all situations and in many situations will deliver a substandard product.  One situation that I tell many students is the photographer that came to me several years ago for some printing.  As I was loading her images I asked her how long she had been a professional photographer (that is how she introduced herself).  I was told for three days, she had bought the camera 5 days before and shot her sisters wedding three days ago.  So many people commented on how much they loved the pictures, pictures that they had only seen on the cameras viewfinder, that she decided to become a professional.  All the pictures were shot on full auto in the “wedding mode”, actually it is portrait mode but this person thought it was called the wedding mode.  I printed her pictures that were very good as the lighting was easy for the camera to work with and away she went.  Two weeks later she was back and crying her eyes out.  She had just done her first wedding for money and according to her the camera broke.  What had happened was she had used the same mode as the first wedding, but the lighting was very difficult (back lite with large windows behind the wedding party) and everything was underexposed beyond fixing.  She did not know how to compensate for this and just kept shooting in the full auto mode.  I strongly recommend that if you want to do pictures for a business that you should shoot at least a dozen different events using different modes on your camera such as program, TV, SV, AV and M (so a dozen weddings, a dozen grads, a dozen family sessions) before you even think of charging or being the sole photographer (actually I would recommend a lot more, but I know most people will not listen to that).

Also for nature and wildlife photographers as well as other photographers do not believe it when friends and family say they like your pictures,  this is a sure way to get sucked in.  Many people will say they like or love pictures but it is not until people put their money out that you should believe them.  I had a person come in for my opinion on a picture, this picture was out of focus, under exposed and poorly composed – they were thinking of entering it into a contest and wanted to know what I thought.  EVERYONE in the family said that they loved it!!  I had to tell them that is was horrible, they went to another photographer and were told the same thing as I told them.  They entered it anyway as the family kept pushing them.  After a $50.00 entry fee they were told that it would not even be judge as it was not near high enough quality, and like the photographer said to me he thought it was bad but the family kept saying how good it was.  (Funny thing about this story is that the photographer had many great images and one of the images that the family did not like was a finalist in the contest).  It is easy for someone to say they love a picture and not mean it, take it for what it is worth, thank them and move on.  If you truly want to know if you are taking good pictures find a professional photographer and ask them, be prepared for praise or criticism and learn from that.

Well I hope this first part did not discourage anyone too much.  Always use what you learn to get better, be that to drive you to get more knowledge or to get more equipment.

Part 2 – Marketing your business

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