What print size won’t crop your image

Why does that print size crop my image?

So what print size will I be able to print without loosing any of the image? The question is almost daily. “Why is it when I get a 5×7, 8×10, 11×14 or 16×20 print made of my digital file I have some of the image cut off”?

The answer

A digital camera sensor is NOT the same proportions as the print sizes mentioned above.

Why are those print sizes so popular? According to history the sizes that we have come to know as normal where used by photographers that shot 645 medium format. These sizes fit this format perfectly.  35mm Film and most sensors in digital cameras are proportioned to 4×6, 8×12, 11×16, 12×18, 16×24. Only these sizes will give you the full image file without cropping any of your image.

Cropping can be a good thing if you plan for it. It can allow you to get closer to the subject and eliminate “extra” parts of the picture.  For some pictures it is a killer.  Imagine a picture of a large family and the people are from one edge of the image to the other.  Then the client asks for a 16×20.  Well you now have to choose who in the family that you are going to cut out. Or you will have to do a lot of editing to add sky or foreground to the image.

Full print size
The full digital image
Cropped print size
When you ask for a cropped print size

So what should you do?

When shooting images imagine that you have crop lines in your viewfinder. Or do like many did in years past and draw the crop lines in – if you so dare or are crazy enough to try.  Then leave space around your images for the cropping to the common sizes. 

If you want to do something artistic like shooting a image to print to 24″x8″ make sure that you let your client know first. That way they won’t try and order a 8×10 from that image. Or maybe do one that is more artistic in posing then do some that will fit the common format sizes.

If you do mess up and crop too tight for the print size, add some space using Photoshop. Unsure of how to add space ask when ordering and I will help you with it.

Photography Business – The Print

The print is the secret!

People have been asking me how to improve their photography business, simple it comes down to the print! The past couple of weeks I have had a chance to sit down with a number of photographers.  I have been hearing a lot of the same things from these people and I thought that it would be worth sharing with others. The main issue is how do you impress your customers, set your business apart from others and improve your sales?

Several points keep coming to the forefront

The print
Set yourself apart with the print!

1) For those that do shoot & burn weddings (shoot the wedding and burn the digital files to disk or USB for the client) I have been hearing a number of photographers mention that their customers are complaining about bad prints.  Their clients are taking the images to a discount lab to get prints made. When they get the prints back they are coming back horrible.  Most times the photographer does not know how their client feels as they don’t hear about the bad prints. The clients think it is the photographer ~ because the lab says it is not them.  If the photographer hears it is through a third party and the bad printing has damaged the photographers reputation.

2) Many photographers have seen a drop in the number of assignments they get.  A couple photographers actually inquired of past customers and received some feedback.  One of the biggest points is that clients were not happy with the final prints. Many clients mentioned that it was a pain to go and get the prints done themselves. All had mentioned they were having prints done at a discount lab.

The common statement went something like this…….

“…. the photographers service was great”. “We were not happy with the way the final prints looked”.  “The prints looked like the ones that you get from a one hour lab ~ not professional prints”.  “It took me a week to get a couple pictures done properly. It was a HUGE waste of my time”. One photographer actually brought me a couple of files to print. Their customers had them done someplace else. They wanted to see what their client thought. The response from their client was “These are amazing, we never thought that the printing would do that!!!!”

3) Many of the photographers also mentioned that they needed something to add a WOW factor to the services that they were offering.  They have been giving clients 4×6 & 5×7 prints. The small prints were not impressing their clients.


The consensus

In just about all the comments one thing was clear. The photographer’s clients want/demand something more than a cheap 4×6 or 5×7 one hour print.  I have been saying for years that if photographers want to survive that they need to set themselves apart. Something more than what uncle Bob is doing ~ usually for free because he is a relative and wants to be helpful.  Uncle Bob can have the nice camera. Many times he is handing the wedding couple a disk and that is it.  Or he is printing some prints at the one hour place and handing them to the couple.  The problem is if that is what the “professional” photographer is doing we are not setting ourselves apart and WOW’ing our clients.

So what should professional photographers be doing?

First, every client should be getting a WOW picture.  Something that stands out like a 16×20 or 20×24 portrait fully finished!! Second you should be providing your clients with some professionally printed images that they can show friend’s and family so they can see what a great picture looks like.  Prints that they cannot get at the local one hour!

Finally if you are handing over the disk to the client make sure they know the difference in the printing that they will get.

Remember we need to set ourselves apart for the positive. One of the best ways to do this is with professional printing!

To help with giving some wow to your photography we are offering a coupon for a discount in printing that you can give to your client to get professional printing.  That way they will get the best image possible from your files.  Drop us an E-mail and we will run off some discount coupons for you!

Red Rock Coulee

Red Rock Coulee – Great in all seasons!

Red Rock Coulee
Red Rock Coulee
Red Rock Coulee

If you are looking for an amazing road trip may I suggest Red Rock Coulee.  I have driven past on highway 3 a number of times and always wondered what was there, now I know. It is well worth the drive for a day or even if you want to stay in the area for a couple days.

Will be heading back that way soon for some more pictures and exploring!  Funny thing is that all the rock pictures that I took and I like the flower ones the best!

This place is amazing, a little out of the way and NO services. There is one broken picnic table and that is all the extras that are there. But it is well worth the drive. I do suggest that you go WELL prepared. When it is hot out this place is even hotter. If it is dry this place is drier. When it is cool this place is COLD!! There is no shelter to get out of the weather unless you hide behind a rock and they are not that big!

Read moreRed Rock Coulee

Adjust images in PhotoShop

Using layers to adjust images in Photoshop

I am often asked what is the best way to adjust images in Photoshop?  So I thought it deserved a post on the blog to help you get the best images when editing.

Question: How do you do color and density corrections in Photoshop?

Answer: I use adjustment layers whenever possible.  Why? If you use adjustment layers then save the file as a PSD you can go back and see what you have done. You can make small adjustments from the last place that you adjusted without starting over. And finally if you get one image looking great and you have a number of others that need the same adjusting then you can drag the adjustment layer to other images.

So how do I do this?

1 – Open your image

2 – Select Adjustment layer (see picture below)

Adjust images in PhotoShop
Adjust images in PhotoShop

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Mike Paterson Professional Master Photographer

Several weeks ago I had a discussion with a photographer about getting a designation with a national photography organization, then two weeks ago another photographer came in asking almost the same thing and again last week another photographer asked how to get a designation like Professional or Master Photographer.  I thought this was funny then today while reading a news feed I see a photographer using the designation of Master Photographer so I did some research on what does all this mean – names like Professional or Master when it comes to photography.

Read moreMike Paterson Professional Master Photographer

Lethbridge City Hall Build

The building of the Lethbridge City Hall is another event that I wish I would have taken the time to photograph more.  Here are a couple photos from when #Lethbridge city hall was under construction.

I had the chance to pass the job site many times on the way to and from assignments. Unfortunately it always seemed that when the light was the best I did not have the time. When I had the time the light was not cooperating. Planning for a perfect shoot of the build just never worked out.

Build 1 Lethbridge City Hall
Build #1 © Paterson Photography Ltd. Lethbridge
Build 2 Lethbridge City Hall
Lethbridge City Hall Build #2 © Paterson Photography Ltd. Lethbridge