Build your business

Build Your Business

Starting or improving your business, these videos are for you

If you want to build your business this series is for you. If your business is just starting or it has been running for a few years.

Each Thursday for the next couple of month, or longer, I will go through ideas on how to improve your business.

Building your business, tips to help you succeed
Video 1 Promoting Your Business – Social media is not enough

Promoting, saving money, customers, price lists, advertising, bills and more.

Build your business

A new video each week.

If you are interested I suggest that you subscribe to my YouTube channel and click the bell to be notified when each video is released.

This series is based on what I have done to stay in business for 35 years! Aimed at small and medium sized businesses.

Subscribe and click the bell on my YouTube page to find out when new videos are posted

Paterson Photography / First Choice Photo – Lethbridge Alberta based Full Service Photo lab, Photo Restorations, Photo Courses and Studio & Location Photo Sessions

On the web https://www.firstchoicephoto.ca

Facebook https://www.facebook.com/firstchoicephotoLethbridge

Instagram https://www.instagram.com/firstchoicephoto/

_______________________________________________________________________
Paterson Photography Fine Art Collector Prints – Nature & Wildlife Collector Prints for home and office.  Lethbridge CPR High Level Bridge photos. If you want to support my photo expeditions feel free to purchase a print from the gallery.

On the web https://patersonphotography.ca

Facebook https://www.facebook.com/patersonphotography

Instagram  https://www.instagram.com/patersonfineart

_________________________________________________________________________
White Turtle Adventures – My mobile office, Cabin and Storage
On the web https://www.firstchoicephoto.ca/exploring

Facebook https://www.facebook.com/whiteturtleadventures

Instagram https://www.instagram.com/whiteturtleadventures

Forget about the Joneses

I have seen many times a business or a person gets off track by trying to keep up with the Joneses. You are your own person / business and unless there is a real reason to change don’t keep changing. If making a change has a purpose like improving your product or life then that is one thing.

If you are changing because someone else did then DON’T!!!

Who are the Joneses?

Some students come in for classes and they tell me they are interested in changing gear. Either to a different camera manufacturer, model, type, etc. When I ask why they cannot answer. They are doing so because someone else did or someone said they should. If you need the new technology then make the switch, if not then don’t!

Keeping up with the Joneses

A great lesson!

Read moreForget about the Joneses

Back to business

Over the summer I have heard from a number of people with business questions and concerns about their businesses. So this fall I will be doing some posts on getting back to building your business. Summer is over, kids are back in school so now lets get our businesses in shape.

Business

One of the first things I would like to address is time management. Specifically social media time wasters. It seems that everyone is pressed for time. In actual fact we all have the same amount of time we just need to use it better. Get off your smart phone, stay away from social media and limit your other time wasters on-line. You will get a lot more done at work and your personal life will be better for it.

Posting

As a Pastor said at a church training meeting this summer “Nobody is waiting for your next social media post. Nobody cares if you post today or tomorrow. Your church, or your personal life, is not going to change for the better or worse by not posting for a few days”. In business it is the same. Check your social media accounts once a day. Do your posts, answer inquiries, make comments. THEN get on with your life.

I have had weeks that I have posted 7 amazing posts each week. My sales for those weeks are no better, and sometimes worse, than weeks that I do not post. Many weeks when I have zero posts on social media I have done the best sales. One week this past summer when other people were up late shooting sunsets, stars, etc and posting on-line I was in bed by 9pm. Up at 6:30am. At work by 8am. My sales for that week were close to four times as much as a standard week. Not one post on social media.

Comments

Also limit the time you comment on others posts. You may think you know how to solve a problem for someone, but most people on-line are not looking for help. They are looking for sympathy or someone to do it for them. I spent hours helping someone with a issue this past summer. Myself and a couple other people used our knowledge to help them get out of a bad situation. In the end they did nothing we recommended and are now paying the price as their business struggles.

Set aside a set amount of time each day and when that time is used, STAY AWAY from any more social media. Edit images, market your business, clean up, do paperwork. You will find you will get a lot more done!