It has been a while since I wrote anything on Marketing your photo business as things have been so busy but over the past several weeks I have been seeing a trend that I have to address.
As you probably know if you are starting a photo business you are competing with dozens if not hundreds of other photographers. Many may have more experience and possibly many have more business knowledge. One trap that I see so many fall into is that when trying to set themselves apart they do it using negatives, statements like “cheap photos”, “new photographer looking for subjects”, “low prices” and many more statements that do nothing to impress the client. Yes these statements are setting you apart but in what way? Do people look at you as a cheap newbie looking for victims to photograph and unless they are related to you will never call? Are they looking at your pictures on Facebook or Kijiji and saying “these look like a cheap newbies work, why would I want them to photograph me or my family”.
So how do you market yourself? Look for the positives that you have to offer, statements like “creative black & white photographer”, “artistically oriented photographer” or “photo journalistic wedding photographer” say a lot more positives about you than the negatives. BUT, and this is a big but, NEVER EXAGGERATE YOUR SKILLS or try selling something that is not true!!! Saying “have done dozens of weddings” when you have never done a wedding will come back to hurt you. Saying “family oriented photographer” when you only shoot cars is going to cause issues. Lethbridge is a small area and people will find out, sometimes quicker than you could imagine! Also be very careful listing statements like “award winning photographer”. we all know that you can get awards from may places, some less than honest (send $25 and an image and we will award you with one of our exclusive photo awards) is not a honest way to get an award. Or it is not truthful to say “award winning wedding photographer” when the award that you have is for a picture of a tree and the award says “awarded 117th place in trees of America”. It has nothing to do with weddings or does it mean anything in the grand scheme of things in relation to a photographers wedding skills.
Before you post any ads think VERY carefully about how you word your ads, before posting photos look over your images and be very critical before posting. If you are not portraying a very positive truthful image then STOP, you are doing more harm than good.
Who are we……….
Paterson Photography offers a variety of courses, workshops and adventures around Canada. From our classes at our Lethbridge studio, (our one on one classes and group classes), adventures, workshops and expeditions and more you will love learning your camera. Visit our web site, E-mail or call for more information.
Paterson Photography is the only custom photo printer in Lethbridge and area. We offer prints from wallets to 44″x100″ on a variety of media. No cheap, poor color poster prints – all our printing is done on archival media at the highest resolutions. We print for individuals, companies and groups that want quality prints.
Paterson Photography has operated in Lethbridge Alberta since 1985. We are proud to offer wedding, graduations, personal portraits, commercial and industrial photography and more.