A marketing pet peeve

Marketing

If you are going to take the time to do any marketing of yourself or your business “Do it right”!!! What do I mean? Simple if you are running a site on social media or even your own website give people the information that they need easily!

Pet Peeve

Read moreA marketing pet peeve

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Printing – to custom profile or not, that is the question!

Printing

After reading many posts on various forums about printing and using color profiles (canned VS custom) it got me thinking. I decided to do some tests to see the difference between provided profiles from Epson and paper manufacturers and the profiles that I make.

Equipment:

  • Epson 3880 (x2)
  • Epson P7000
  • Colormunki Photo running the new I1 Studio software

Read morePrinting – to custom profile or not, that is the question!

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The Trade Show – a survivors guide!

A trade show????

With my daughter getting ready for her first trade show I thought I would dig up an old post on trade shows.  You have to understand if you have never done a trade show that they are the best thing for your business and yourself and the worst thing all rolled into one.  Here are a few items to watch out for to make it the best it can be.

Read moreThe Trade Show – a survivors guide!

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Teaching Tip – bring on the bad!

Getting to the issue when teaching

Whenever I am teaching I always ask students to bring me their bad images.  If I am critiquing work to help improve someones photography I ask to see the unedited images.  WHY?  Because anyone can luck out and get a great image, or spend enough time in Photoshop to fix an image.  But seeing the bad or unedited images will show what a person does most of the time.  This is true in other areas as well.  I don’t care what you are like when everything is going perfect, but what are you like when things are going bad?  You may be a great wedding photographer when the temperature is 20C and there is no wind or bugs, but what are you like in -10C and a 100k wind, or with a bride that is in a miserable mood?

Read moreTeaching Tip – bring on the bad!

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Time for a change…….

Change

Is it time for a change in your life and business or are you on track? Once again I wake up and check out the sites that I usually frequent and read about everything in life that I am doing wrong; from what I eat, to what I say and do, to what my desires are to how I operate my business. BUT the strange thing is that those that are writing the posts to put me and others down are usually the ones that have the issues that they are slamming in others.

One person was saying that to operate a successful business that we need to give 200% of ourselves to make that business a success BUT they have had several bankruptcies. Another person says that to be a great photographer we need to push our limits but they admit that they have seen zero growth in their business as they are still trying to do the same thing today as 10 years ago.

Something I try to do daily, weekly, monthly and yearly is to look at what is working in my personal life and business and keep going with it and to see what is not working and to change it.  It is not easy but I believe it must be done if we are to keep moving ahead. I keep in the back of my mind the saying “Insanity Is Doing the Same Thing Over and Over Again and Expecting Different Results”. With the end of 2017 we need to take this to heart and look at what needs to be changed and then do it!!!

As I was typing the name for this post this song came to mind https://www.youtube.com/watch?v=9bKwRW0l-Qk

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