Back to business

Over the summer I have heard from a number of people with business questions and concerns about their businesses. So this fall I will be doing some posts on getting back to building your business. Summer is over, kids are back in school so now lets get our businesses in shape.

Business

One of the first things I would like to address is time management. Specifically social media time wasters. It seems that everyone is pressed for time. In actual fact we all have the same amount of time we just need to use it better. Get off your smart phone, stay away from social media and limit your other time wasters on-line. You will get a lot more done at work and your personal life will be better for it.

Posting

As a Pastor said at a church training meeting this summer “Nobody is waiting for your next social media post. Nobody cares if you post today or tomorrow. Your church, or your personal life, is not going to change for the better or worse by not posting for a few days”. In business it is the same. Check your social media accounts once a day. Do your posts, answer inquiries, make comments. THEN get on with your life.

I have had weeks that I have posted 7 amazing posts each week. My sales for those weeks are no better, and sometimes worse, than weeks that I do not post. Many weeks when I have zero posts on social media I have done the best sales. One week this past summer when other people were up late shooting sunsets, stars, etc and posting on-line I was in bed by 9pm. Up at 6:30am. At work by 8am. My sales for that week were close to four times as much as a standard week. Not one post on social media.

Comments

Also limit the time you comment on others posts. You may think you know how to solve a problem for someone, but most people on-line are not looking for help. They are looking for sympathy or someone to do it for them. I spent hours helping someone with a issue this past summer. Myself and a couple other people used our knowledge to help them get out of a bad situation. In the end they did nothing we recommended and are now paying the price as their business struggles.

Set aside a set amount of time each day and when that time is used, STAY AWAY from any more social media. Edit images, market your business, clean up, do paperwork. You will find you will get a lot more done!

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What plans!

I HATE HAVING PLANS!!! I know I need to have a rough idea of what I am doing each day. But laying out hard and fast plans for me never works.

Yesterday was an example of that.

I was asked for a appointment from a client for the morning. Moved things around to free up the morning only to have that person reschedule. I knew I had to drop my son off at 9am. Then pick him up before lunch and that all worked out. But the entire afternoon went to the opposite of what was planned. I had a meeting at 5 to look at a trailer. So I told someone else that I would be here after 5:30 and the 5pm meeting got cancelled. I had a meeting at 5:45 – 6 for a pick up. I waited till 6:15 before I went out to take some cloud pictures.

Found out that the camera I keep at the studio had major dust on the sensor so decided to clean the sensor. Could not get it cleaned after a couple tries. The clouds were moving on so I decided to run home and grab another camera. Then the person from 5:45 was here. Had to power up a computer to transfer files. By the time I was ready to head home and grab another camera the clouds were not worth the effort to shoot.

Read moreWhat plans!

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A marketing pet peeve

Marketing

If you are going to take the time to do any marketing of yourself or your business “Do it right”!!! What do I mean? Simple if you are running a site on social media or even your own website give people the information that they need easily!

Pet Peeve

Read moreA marketing pet peeve

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Printing – to custom profile or not, that is the question!

Printing

After reading many posts on various forums about printing and using color profiles (canned VS custom) it got me thinking. I decided to do some tests to see the difference between provided profiles from Epson and paper manufacturers and the profiles that I make.

Equipment:

  • Epson 3880 (x2)
  • Epson P7000
  • Colormunki Photo running the new I1 Studio software

Read morePrinting – to custom profile or not, that is the question!

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The Trade Show – a survivors guide!

A trade show????

With my daughter getting ready for her first trade show I thought I would dig up an old post on trade shows.  You have to understand if you have never done a trade show that they are the best thing for your business and yourself and the worst thing all rolled into one.  Here are a few items to watch out for to make it the best it can be.

Read moreThe Trade Show – a survivors guide!

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