Lethbridge Photo Printing, Photography Studio & Photography Courses
Paterson Photography offers a professional photo lab with quality printing from wallet size prints to wall prints up to 24″x100″. We also offer framing services at great prices. Let me help you get the best when you are printing your images. For more information on printing click here.
People have been asking me how to improve their photography business, simple it comes down to the print! The past couple of weeks I have had a chance to sit down with a number of photographers. I have been hearing a lot of the same things from these people and I thought that it would be worth sharing with others. The main issue is how do you impress your customers, set your business apart from others and improve your sales?
Several points keep coming to the forefront
1) For those that do shoot & burn weddings (shoot the wedding and burn the digital files to disk or USB for the client) I have been hearing a number of photographers mention that their customers are complaining about bad prints. Their clients are taking the images to a discount lab to get prints made. When they get the prints back they are coming back horrible. Most times the photographer does not know how their client feels as they don’t hear about the bad prints. The clients think it is the photographer ~ because the lab says it is not them. If the photographer hears it is through a third party and the bad printing has damaged the photographers reputation.
2) Many photographers have seen a drop in the number of assignments they get. A couple photographers actually inquired of past customers and received some feedback. One of the biggest points is that clients were not happy with the final prints. Many clients mentioned that it was a pain to go and get the prints done themselves. All had mentioned they were having prints done at a discount lab.
The common statement went something like this…….
“…. the photographers service was great”. “We were not happy with the way the final prints looked”. “The prints looked like the ones that you get from a one hour lab ~ not professional prints”. “It took me a week to get a couple pictures done properly. It was a HUGE waste of my time”. One photographer actually brought me a couple of files to print. Their customers had them done someplace else. They wanted to see what their client thought. The response from their client was “These are amazing, we never thought that the printing would do that!!!!”
3) Many of the photographers also mentioned that they needed something to add a WOW factor to the services that they were offering. They have been giving clients 4×6 & 5×7 prints. The small prints were not impressing their clients.
In just about all the comments one thing was clear. The photographer’s clients want/demand something more than a cheap 4×6 or 5×7 one hour print. I have been saying for years that if photographers want to survive that they need to set themselves apart. Something more than what uncle Bob is doing ~ usually for free because he is a relative and wants to be helpful. Uncle Bob can have the nice camera. Many times he is handing the wedding couple a disk and that is it. Or he is printing some prints at the one hour place and handing them to the couple. The problem is if that is what the “professional” photographer is doing we are not setting ourselves apart and WOW’ing our clients.
So what should professional photographers be doing?
First, every client should be getting a WOW picture. Something that stands out like a 16×20 or 20×24 portrait fully finished!! Second you should be providing your clients with some professionally printed images that they can show friend’s and family so they can see what a great picture looks like. Prints that they cannot get at the local one hour!
Finally if you are handing over the disk to the client make sure they know the difference in the printing that they will get.
Remember we need to set ourselves apart for the positive. One of the best ways to do this is with professional printing!
To help with giving some wow to your photography we are offering a coupon for a discount in printing that you can give to your client to get professional printing. That way they will get the best image possible from your files. Drop us an E-mail and we will run off some discount coupons for you!
One of the challenges that many people have when ordering prints of their digital images is trying to figure out the print sizes. Many times I get requests for a 8×10 print or a 24×30 print and I have to contact the customer to tell them that a print of those dimensions will cut off part of their subject. If your subject takes up most or all the image then cropping it will either take away the look you were going for a ruin the image.
Common print sizes
So to explain print sizes I made the following chart.
If the size you are looking at having printed says cropped then you will be loosing some of the subject in the image. Sometimes this is not a huge issue. Other times it is not good.
I saw a new frame a few weeks ago and fell in love with it. Sooooo I have added another line to the in stock ready to pick-up frames that I carry.
PLUS they are priced wholesale so it is affordable to add on to a print order. If you resell your work it allows you to offer a professional finished priduct at great prices. If you are buying for yourself it allows you to finish your prints so they are ready to hang when you get home. All prints are mounted in the frames using professional flex points.
All sizes from 8×10 to 24×36 are either in stock or ordered. Hopefully all sizes will be in stock by the end of March.
March is a great time to get your printing done before the rush of summer.
If you are ordering prints for clients get a display print for yourself at a reduced price by having a second print done at the same time. It is also a great time to replenish your stock for trade shows and farmers markets.
March you will also save on black & white glossy prints. Get some artistic B&W prints on high gloss paper for wall displays, albums and more.
I print for all types of photographers – Individuals & families,
professional photographers or beginners, photo studios, businesses,
industry, – ANYONE that needs a quality print. I am here to help.
Friendly helpful service is standard and at no additional charge! No
longer do you have to settle for poor quality department or drug store
History is not as boring as school makes it out to be!
Many times over the years when I have been either taking pictures, editing or printing I think about how what I do today would look to those that have gone before us. Not only in the photography business but also in the printing business.
What would a photographer from the 1900’s up to the 1970’s think of the cameras of today. Even the cameras that we had to shoot during the last years of film photography. What would photographers up to the late 1980’s think about digital. Or my big one what would people think about the digital editing and printing that we can do now. I tell people that if I could go back in time 50 years or more with my computer and my printer I could own the printing industry. Both for photographs and for printing of signs, posters, etc. I could do so much. With today’s equipment I would be able to do retouching & print jobs that were unheard of in years gone by. Or jobs that took days to do I could do in minutes.
Searching for my history
After my father passed away I was going through a pile of old papers he had and found some information on my grandfather. My grand father on my father’s side passed away when my dad was just a young boy. I knew very little about him but I did have the blessing to come across some military records for him. As I was reading them I found out something that was SHOCKING!!! My grandfather was a printer early on in life. Later on I found more documents that lead me to believe after he came back from the war that he was still a printer.
I wonder what it would be like to work along side of him printing a book in the way he did or print a poster advertising an event. Then being able to show him what I can do now. Need a poster for advertising – it would take a printer back in the 1900’s the better part of a day to layout and print. Today I can do it in a few minutes and I can make changes in seconds. Or showing someone like Ansel Adams how I could retouch, adjust and print photos in minutes that would take his darkroom tech days!
Today will be tomorrow’s history
The saying is true that history does repeat itself. I also wonder if my grandson or a great grandchild will ever go into the photography or printing trade? What will they have for technology in the future that I could only dream of today or more so I could not even think of today. It is cool to think about!