For many years I have had the opportunity to listen to some amazing people, from Pastors to counselors, from business professionals to industry leaders I have listened to dozens if not hundreds talk about not only having a better business but about having a better life overall. One of those that I loved to listen to was Zig Zigglar, a strange southern person but a person with a lot of very relevant things to say. One thing that I heard many years ago, and something that at the time went in one ear and out the other, was “You can have everything in life that you want if you help enough others get what they want”. It was something that at the time I brushed off as being just another one of those sayings that Zig used but since then it has come to be so much more.
Another saying that you probably heard is “It is not what you know but who you know that counts”, but you can take it one step further and closer to what Zig would say by changing it to “it is not what you know but who you have helped that counts”. There are many people that struggle in their personal lives and in business that need to learn these points. I know wives that are struggling to have a happy life but they only sow hate and confusion at home and at work and that is what they get back. I know husbands that want a close family but they spend 8 hours a day in front of the TV or computer. I know business people that want a successful business but they cheat and lie and try and do as little as they can for their clients. On the other hand I know many people that are the opposite of the people above. I know wives and husbands that work to put their family first and yes there are struggles but they are making progress. I also know many business people that may not be the best or biggest in their industry but they are working to do all they can and slowly their business is growing because of it.
One such person that I know is a photographer. This person knows that they have a long way to go to become a leader in the photo industry but they are sure trying. They take the extra time when booking a client to find out what the client wants, they do all they can to be a help to their client on the day of the shoot, they will bend their rules to meet clients needs, they will take extra time when editing a picture (even sending it to another person to get help with editing), when printing a portrait they do not cut corners and then when meeting the client to present the images they take the time to go over each image to make sure that the client is 100% happy with the work. Is this a lot of work, you bet it is!! But this photographer knows that in order to please the client it is something that they have to do. Does it pay off, YOU BET!! This photographer gets dozens of referrals from just about every one of their clients. Even clients that may not have been 100% happy go away feeling great and refer their family and friends. The funny thing about all this, not once did I mention the price that this person charges and seldom does this photographer’s clients ask about price. WHY? Because with the service that is offered their clients don’t often talk price, sure this person has some potential clients that don’t book because of price but overall price is not a big issue. Another issue that clients and potential clients do not have any issue with it quality. This photographer is good, but not great, but their clients do not say anything about it. They are so impressed about the service that the quality is secondary. Now please understand this photographer is not a bad photographer, but they do have a ways to go to get to be a great photographer.
No matter what area of life from personal to business we can all have a better life and more success in life, It is not that hard! All we have to do is take some advice from Zig “We can have everything that we want in life if we help enough other people get what they want”. So the next time you want peace in your house – help others in your house to get what they want. The next time you want help with a project – help others with what they want. The next time you want more business – help others to get what they want. The strange thing is that many times you will find that others want the same thing that you want, or at least very close.