Marketing your Photo Business Part 3

It has been a while since I wrote anything on Marketing your photo business as things have been so busy but over the past several weeks I have been seeing a trend that I have to address.

As you probably know if you are starting a photo business you are competing with dozens if not hundreds of other photographers. Many may have more experience and possibly many have more business knowledge.  One trap that I see so many fall into is that when trying to set themselves apart they do it using negatives, statements like “cheap photos”, “new photographer looking for subjects”, “low prices” and many more statements that do nothing to impress the client.  Yes these statements are setting you apart but in what way?  Do people look at you as a cheap newbie looking for victims to photograph and unless they are related to you will never call?  Are they looking at your pictures on Facebook or Kijiji and saying “these look like a cheap newbies work, why would I want them to photograph me or my family”.

So how do you market yourself?  Look for the positives that you have to offer, statements like “creative black & white photographer”, “artistically oriented photographer” or “photo journalistic wedding photographer” say a lot more positives about you than the negatives. BUT, and this is a big but, NEVER EXAGGERATE YOUR SKILLS or try selling something that is not true!!! Saying “have done dozens of weddings” when you have never done a wedding will come back to hurt you.  Saying “family oriented photographer” when you only shoot cars is going to cause issues. Lethbridge is a small area and people will find out, sometimes quicker than you could imagine!  Also be very careful listing statements like “award winning photographer”. we all know that you can get awards from may places, some less than honest (send $25 and an image and we will award you with one of our exclusive photo awards) is not a honest way to get an award.  Or it is not truthful to say “award winning wedding photographer” when the award that you have is for a picture of a tree and the award says “awarded 117th place in trees of America”.  It has nothing to do with weddings or does it mean anything in the grand scheme of things in relation to a photographers wedding skills.

Before you post any ads think VERY carefully about how you word your ads, before posting photos look over your images and be very critical before posting.  If you are not portraying a very positive truthful image then STOP, you are doing more harm than good.

 https://www.firstchoicephoto.ca/

Who are we……….

Paterson Photography offers a variety of courses, workshops and adventures around Canada.  From our classes at our Lethbridge studio, (our one on one classes and  group classes), adventures, workshops and expeditions and more you will love learning your camera. Visit our web site, E-mail or call for more information.

Paterson Photography is the only custom photo printer in Lethbridge and area.  We offer prints from wallets to 44″x100″ on a variety of media.  No cheap, poor color poster prints – all our printing is done on archival media at the highest resolutions. We print for individuals, companies and groups that want quality prints.

Paterson Photography has operated in Lethbridge Alberta since 1985.  We are proud to offer wedding, graduations, personal portraits, commercial and industrial photography and more.

 

Astro photography rule of 600

The rule of 600 for Astro photography

For those that like to take star pictures and are trying not to have star trails the rule of 600 is something that you need to know for this and your other Astro Photography.

The rule is as follows, you take the millimeters of the lens that you are shooting and divide it into 600, this gives you the maximum number of seconds that you can expose the shot for before you will see star trails.

One note: you need the 35mm equivalent lens size.

So how does it work?

Full Frame Sensors
On full frame cameras (cameras with full frame sensors) you would do the following:

Lens – 50mm

600/50 = 12 So you could shoot at a shutter speed up to 12 seconds before you will see lens movement.


APS Sized Sensors
On a camera that has an APS size sensor with a 1.4 conversion ratio you would do the following

Lens – 50mm

50 x 1.4 = 70

600/70 = 8.6 So you could shoot up to 8.6 seconds before you would see star trails

Who are we……….

Paterson Photography offers a variety of courses, workshops and adventures around Canada.  From our classes at our Lethbridge studio, (our one on one classes and  group classes), adventures, workshops and expeditions and more you will love learning your camera. Visit our web site, E-mail or call for more information.

Paterson Photography is the only custom photo printer in Lethbridge and area.  We offer prints from wallets to 44″x100″ on a variety of media.  No cheap, poor color poster prints – all our printing is done on archival media at the highest resolutions. We print for individuals, companies and groups that want quality prints.

Paterson Photography has operated in Lethbridge Alberta since 1985.  We are proud to offer wedding, graduations, personal portraits, commercial and industrial photography and more.

Rainy day photography!

So looking at the weather forecast for the next couple of days (rain, rain and more rain) should you put the camera away or head out for some rainy day photography?

For me it is keep the camera out and start shooting!

The rain may make your landscape pictures that are showing sky look a little boring but for other pictures it is a blessing that you should be taking advantage of.

Weddings & Family Pictures – Overcast conditions are great as you have less shadows to work with and you can face your subjects in any direction without worrying about the sun. Add to this that many parks and public places will be empty and you are able to do so much more. The rain can be a downer for some families / bride’s but others are all hyped up to get a little wet to get some great images. One of my most commented on wedding photos was taken at the Japanese Garden in Lethbridge.  The wedding was held outside, just as the wedding was ending a HUGE rainstorm moved into the area, by the time we got to the garden to shoot they were shutting it down for the afternoon.  We were let in then the doors were locked, it was perfect.  First no other people were in the garden so it was easy to shoot without worrying about people, and second the light was amazing. A little fill flash and wow did the images look amazing.

Wildlife – I love shooting wildlife when it is overcast as I do not have to worry about the direction of the sun and this saves me a lot of hassle.  If it is raining it can even be better as the rain creates deeper colors and everything looks richer.

Product shots – Many years ago I was traveling to do a shot at one of my clients in south east Saskatchewan.   Did the 8 hour drive only to find out that the VP was not interested in doing the shoot in the rain.  After some convincing by me and the head of the marketing department we went ahead and did the shoot.  When the VP saw a couple of the images of the first shoot of the day he was blown away.  Asked if we could do all the pictures in the rain.  About a month later we did another shoot of some more of their products and used one of the rain pictures for the cover of that product line catalog.

Nature / Scenery –  Many scenic shots look better with a blue sky or a few clouds, but there are a lot of shots that work great with heavy clouds and fog.  Int he tow from Cameron Lake in Waterton I used the clouds to add more focus to the foreground image.

 Last but not the least……

Storm Photos – Hard to do on sunny days 🙂 You do not want a flat boring sky but a storm that has some variable clouds looks amazing.

 Equipment – There is not a lot of specialized equipment for doing rainy day photography, the biggest thing is if it is raining make sure that you keep your equipment as dry as possible. A small garbage bag over your camera with a hole for the lens is a great addition (or if you want to buy a rain cover that works as well).  Take a cloth with you to wipe the lens and camera when you are done.

https://www.firstchoicephoto.ca/

Who are we……….

Paterson Photography offers a variety of courses, workshops and adventures around Canada.  From our classes at our Lethbridge studio, our one on one classes, group classes, adventures and more you will love learning your camera. Visit our web site, E-mail or call for more information.

Paterson Photography is the only custom photo printer in Lethbridge and area.  We offer prints from wallets to 44″x100″ on a variety of media.  No cheap, poor color poster prints – all our printing is done on archival media at the highest resolutions. We print for individuals, companies and groups that want quality prints.