If you are going to take the time to do any marketing of yourself or your business “Do it right”!!! What do I mean? Simple if you are running a site on social media or even your own website give people the information that they need easily!
After reading many posts on various forums about printing and using color profiles (canned VS custom) it got me thinking. I decided to do some tests to see the difference between provided profiles from Epson and paper manufacturers and the profiles that I make.
Epson 3880 (x2)
Colormunki Photo running the new I1 Studio software
With my daughter getting ready for her first trade show I thought I would dig up an old post on trade shows. You have to understand if you have never done a trade show that they are the best thing for your business and yourself and the worst thing all rolled into one. Here are a few items to watch out for to make it the best it can be.
Whenever I am teaching I always ask students to bring me their bad images. If I am critiquing work to help improve someones photography I ask to see the unedited images. WHY? Because anyone can luck out and get a great image, or spend enough time in Photoshop to fix an image. But seeing the bad or unedited images will show what a person does most of the time. This is true in other areas as well. I don’t care what you are like when everything is going perfect, but what are you like when things are going bad? You may be a great wedding photographer when the temperature is 20C and there is no wind or bugs, but what are you like in -10C and a 100k wind, or with a bride that is in a miserable mood?
To help break up winter lets looks at some strange things that happen in the photography world! If you know me you will know one of my sayings is ‘There are no stupid questions” but sometimes people say things that cannot be explained as being anything other than really strange. A couple weeks ago another photographer stopped in and we got discussing some of the strange things that people have said over the years. Seeing that it is so cold outside here are a few laughs to warm you up….
Is it time for a change in your life and business or are you on track? Once again I wake up and check out the sites that I usually frequent and read about everything in life that I am doing wrong; from what I eat, to what I say and do, to what my desires are to how I operate my business. BUT the strange thing is that those that are writing the posts to put me and others down are usually the ones that have the issues that they are slamming in others.
One person was saying that to operate a successful business that we need to give 200% of ourselves to make that business a success BUT they have had several bankruptcies. Another person says that to be a great photographer we need to push our limits but they admit that they have seen zero growth in their business as they are still trying to do the same thing today as 10 years ago.
Something I try to do daily, weekly, monthly and yearly is to look at what is working in my personal life and business and keep going with it and to see what is not working and to change it. It is not easy but I believe it must be done if we are to keep moving ahead. I keep in the back of my mind the saying “Insanity Is Doing the Same Thing Over and Over Again and Expecting Different Results”. With the end of 2017 we need to take this to heart and look at what needs to be changed and then do it!!!
“Tops tips for shooting like a pro” or (my favorite) “Short cuts to shoot like a pro”.
The headings seems to be everywhere this time of year, and they are all promoting the same thing – shortcuts to shooting like a pro. Well sorry to break this to you but there are no shortcuts, it is the same for everyone…shoot…shoot…shoot!!
I read some of the tips these articles give out and they are all the same – if you do this or do that you are shooting like a pro. Some go as far to say buy an expensive camera or a lens and you are shooting like a pro, others say you need to use specific settings.
Well I can give you one tip to shoot like a pro……. go out and shoot and make mistakes. You will learn, grow and your photography will get better. Do that enough and you will shoot like a pro!!
For years and years now the big mantra in the business world has been thinking outside the box. Unfortunately while we may promote the idea of thinking outside the box it is seldom carried out. I know one national company that was having some huge issues maintaining their inventory within their stores using the “REVOLUTIONARY NEW” on time ordering system.