If you are going to take the time to do any marketing of yourself or your business “Do it right”!!! What do I mean? Simple if you are running a site on social media or even your own website give people the information that they need easily!
I have been learning a lot with the build of my van……… it has been a lot of fun, a challenge and I have to say again FUN!!! I love learning new things and building the van has really challenged me to learn. Looking at the van today I am 100% done with the functional part of the build. I could leave tomorrow and drive anyplace in the world and the van would do what I want it to.
With my daughter getting ready for her first trade show I thought I would dig up an old post on trade shows. You have to understand if you have never done a trade show that they are the best thing for your business and yourself and the worst thing all rolled into one. Here are a few items to watch out for to make it the best it can be.
Whenever I am teaching I always ask students to bring me their bad images. If I am critiquing work to help improve someones photography I ask to see the unedited images. WHY? Because anyone can luck out and get a great image, or spend enough time in Photoshop to fix an image. But seeing the bad or unedited images will show what a person does most of the time. This is true in other areas as well. I don’t care what you are like when everything is going perfect, but what are you like when things are going bad? You may be a great wedding photographer when the temperature is 20C and there is no wind or bugs, but what are you like in -10C and a 100k wind, or with a bride that is in a miserable mood?
If you thought owning a business was a lot of work you should try having to maintain your own web site and blog. You leave it for a week or two and when you come back there us so much work to do to keep it up.
A windy day is perfect for doing the behind the scenes things like this!
SOMEDAY I will get into a system to keeping my blog up-to-date!
I hear this so many times in a week, people come in with pictures and the first thing they say is “You probably cannot do anything with this picture” or “I don’t think it is worth restoring”.
The truth is that almost all pictures can be improved – from adjusting the contrast, adjusting color or repairing scratches the image will look better.
But is it worth doing anything? From a history point a view MOST DEFINITELY!!! Once an image is gone or destroyed so bad that you cannot tell who or what was there it is to late. So get the image repaired ASAP! Get the image copied or put on a digital back-up that way if the original does get destroyed or lost you have copies.
If you have an image you are not sure about bring it in, I charge nothing to look at the image and let you know what can be done and what it will cost. Plus all the work is done in Lethbridge with the image being digitized while you are waiting so no shipping the image away to get lost.
Is it time for a change in your life and business or are you on track? Once again I wake up and check out the sites that I usually frequent and read about everything in life that I am doing wrong; from what I eat, to what I say and do, to what my desires are to how I operate my business. BUT the strange thing is that those that are writing the posts to put me and others down are usually the ones that have the issues that they are slamming in others.
One person was saying that to operate a successful business that we need to give 200% of ourselves to make that business a success BUT they have had several bankruptcies. Another person says that to be a great photographer we need to push our limits but they admit that they have seen zero growth in their business as they are still trying to do the same thing today as 10 years ago.
Something I try to do daily, weekly, monthly and yearly is to look at what is working in my personal life and business and keep going with it and to see what is not working and to change it. It is not easy but I believe it must be done if we are to keep moving ahead. I keep in the back of my mind the saying “Insanity Is Doing the Same Thing Over and Over Again and Expecting Different Results”. With the end of 2017 we need to take this to heart and look at what needs to be changed and then do it!!!
For years and years now the big mantra in the business world has been thinking outside the box. Unfortunately while we may promote the idea of thinking outside the box it is seldom carried out. I know one national company that was having some huge issues maintaining their inventory within their stores using the “REVOLUTIONARY NEW” on time ordering system.
Today I want to address a little about color balance. I’m not talking about corrections that we make to our photos to make them look more natural, or that we do to enhance the colors to make them look more pleasing to the eye such as warming an image up but I am talking about color balance as it effects the print that we hang on the wall.