Paterson Photography Ltd.

The long weekend is just about here, following are some tips to help you get the most out of your long weekend.

Remember drive carefully, have a great time and don’t forget to take the camera and take a lot of pictures!

Some quick camera tips:

Remember to charge your batteries

If you use a DSLR – check for dust on your sensor (and clean) before you head out

Download all your images to your computer and reformat your memory cards before you head out so you have lots of storage space.

Don’t forget a tripod or a monopod – it is getting darker earlier and you can get some great sunsets this time of the year.  Plus, you do not have to stay up till 11pm for them.

Keep an eye out for wildlife, they are getting ready for winter and are easier to spot this time of the year than in the summer.

Irrigation at Sunset

I have been asked this question many times over the past week, month, years even.  I covered this off once before but thought that I should do it once more as the questions keep coming.

The question “why is it when I get a 5×7, 8×10, 11×14 or 16×20 print made of my digital file I have some of the image cut off”?

The answer ~ a digital camera sensor is NOT the same proportions as the prints mentioned above ( a little history is that the sizes above where used for photographers that shot 645 medium format ~ these sizes fit this format perfectly).  Most sensors are proportioned to 4×6, 8×12, 11×16, 12×18,  16×24 ~ only these sizes will give you the full image file and you will not have to crop off any of your image.  The cropping can be a good thing, it can allow you to get closer to the subject and eliminate “extra” parts of the picture.  For some pictures it is a killer,  imagine a picture of a large family and the people are from one edge of the image to the other.  Then the client asks for a 16×20.  Well you now have to choose who in the family that you are going to cut out, or do a lot of editing to add sky or foreground to the image.

Full frame image with no room to crop

Crop lines showing a 16x20 crop, notice part of subject will be cropped off.

So what should you do?  When shooting images imagine that you have crop lines in your viewfinder (or do like many did in years past and draw the crop lines in – if you so dare or are crazy enough to try).  Leave space around your images for the cropping to the common sizes.  If you want to do something artistic, like a 24″x8″ inch print make sure that you let your client know that is what you did so when they order they won’t ask for a 8×10 from that print.

If you do mess up and crop too tight for the print size, add some space using Photoshop. If you are unsure of how to do this give me a call and I would be happy to show you.

Had a chance to go through the lower park of BC in the last two weeks looking for locations to take tours and groups to, found some great locations.   Here are some pictures from this trip.

The Ferry at Kootenay Bay BC

Hedley Mine

Hedley Mine #2

Turtle

Jelly Fish

Jelly Fish 2

Jelly Fish 3

Portuea Cove

Just saw the itineraries for some of the adventures, expeditions and trips that are coming up that I have been asked to accompany ~ WOW!!  These trips have everything, great locations, food, accommodations, meals and photography.

First trip is Banff, Yoho, Jasper – stops at Johnson Canyon, Ice fields (Snow coach tour) and a lot more

Next is Calgary for Christmas – Heritage park and ZOO lights!

Then we have individual trips to Yellowstone, Yosemite, Sedona Arizona and a sea kayaking trip to Vancouver Island.

If you, or anyone you know, are interested stay tuned to our teaching website as they are confirmed they will be posted there.  These courses are perfect for all levels of photographers, even just for the occasional shooter or someone that wants to travel to some great locations to get pictures.

The past couple of weeks I have had a chance to sit down with a number of photographers.  I have been hearing a lot of the same things from these people and I thought that it would be worth sharing with others.

Several points keep coming to the forefront:

1) For those that do shoot & burn weddings (shoot the wedding and burn the digital files to disk for the client) I have been hearing a number of photographers mention that their customers are complaining about bad prints.  What is happening is that the clients are taking the disk of images to a discount lab to get prints made and they are coming back horrible.  Most times the photographer does not know how their client feels as they don’t hear about the bad prints, and the clients think it is the photographer ~ because the lab says it is not them.  Usually when the photographer hears it is through a third party and the printing damage is done.

2) Many photographers have seen a drop in the number of assignments that they are having.  A couple photographers actually inquired of past customers and received some feedback about what they thought.  One big point is that clients were not happy with the final prints (all that mentioned this had been having prints done at local one hour labs), the common statement went something like “…. the service was great, we were not happy with the way the final prints looked.  The prints looked like the ones that you get from a one hour lab ~ not professional prints”.  One photographer actually brought us a couple of images to print that they had done someplace else to see what their client thought, the quote form their client was “These are amazing, we never thought that the printing would do that!!!!”

3) Many of the photographers also mentioned that they needed something to add a WOW factor to the services that they were offering.  They have been giving 4×6 & 5×7 prints and their clients were not impressed any longer with this.

In just about all the comments one thing was clear, clients want/demand something more than a cheap 4×6 or 5×7 one hour print.  We have been saying for years that if photographers want to survive that they need to set themselves apart from what uncle Bob is doing ~ usually for free because he is a relative and wants to be helpful.  Uncle Bob can have the nice camera, but many times he is handing the wedding couple a disk and that is it.  Or he is printing some prints at the one hour place and handing them to the couple.  The problem is if that is what the “professional” photographer is doing we are not setting ourselves apart and WOW’ing our clients.

So what should photographers be doing?

First, every client should be getting a WOW picture.  Something that stands out like a 16×20 or 20×24 portrait fully finished!! Second you should be providing your clients with some professionally printed images that they can show friend’s and family so they can see what a great picture looks like.  Prints that they cannot get at the local one hour!

Finally if you are handing over the disk to the client make sure they know the difference in the printing that they will get.

Remember we need to set ourselves apart for the positive and one of the best ways to do this is with professional printing!

To help with giving some wow to your photography we are offering a coupon for a discount in printing that you can give to your client to get professional printing.  That way they will get the best image possible from your files.  Drop us an E-mail and we will run off some discount coupons for you!