Who are you…. really??

I have written many times about not trusting what others say about how good you are.  So many photographers have been suckered into starting a business as friends and family tell them how good they are and really they have no true understanding about what it takes to succeed in running a business. Just the other day I saw a post by a well meaning person telling someone to change careers and become a photographer by under cutting other photographers and offering the same services just at lower rates, a perfect way to fail!

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